When I was appointed to manage the PR on behalf of Tate Consulting, a multi-million pound construction and engineering company, it was a first for me in this industry. Having worked across many different sectors from automotive, hospitality, eye health, software, cosmetic, oral hygiene and teeth whitening, through to logistics and packaging, I was excited about the challenge of getting some great results. As with most accounts, the hard work is getting something worthy of writing about from your client. In PR this is the most common problem and often the reason it falls down. People are busy, usually too […]