Lunettes Opticians in Sleaford, Ruskington and Grantham wanted to increase their target customer base for all three Lincolnshire practices so we devised a campaign to reach out to their demographic.
We created an award-winning campaign that involved primary schools throughout Lincolnshire and teamed up with Vision Aid Overseas, a charity which helps over 13 million children in developing countries who are unable to receive eye care. The task was to get the schools to collect old or unwanted glasses that were donated by parents and grandparents.
Brand awareness was raised via leaflets that were sent home to parents offering a discount on eye examinations. Lunettes Opticians received widespread print and radio coverage throughout Lincolnshire and the campaign also won the prestigious industry Association of Optometrists Award.