Beverly Hills Formula is an international teeth whitening and oral hygiene range of products, and although an established brand since 1992 they wanted to make their brand image more current. As part of a strategic NPD and PR campaign we launched the first black toothpaste containing activated charcoal in the UK oral hygiene market which generated mass media exposure.
Another hugely successful campaign we created through our film connections was when we teamed up with Paramount Pictures to help launch the Baywatch film starring Zac Efron and Dwayne Johnson. The budget for this was incorporated in to the existing PR plan and the use of a competition to Miami and film premiere tickets, all courtesy of Paramount Pictures, provided a fantastic buzz for the brand across all social media channels.
PR statistics for Beverly Hills Formula over 12 months;
- 124 pieces of coverage
- 999 million online readership
- 2.57 million estimated coverage views
- 1.3K social shares
- 106 links from coverage
- 35.4k YouTube Views
- 42 Average Domain Authority
The Beverly Hills Formula and Baywatch collaboration provided great brand exposure
and increased sales;
- Superdrug growth 2017; +41%
- Baywatch promotional months; Sales increased by 20%