Terenia Taras - Blog

9th April 2018
Richard Branson quote

As Bill Gates, Chairman of Microsoft was once quoted: “If I was down to my last dollar, I would spend it on public relations.”

When it comes to PR, it’s not always seen as a necessity for most businesses, and is usually also the first thing to go in lean times. This is often because PR comes down to people either buying in to it, or not. PR is not a tangible item, can be difficult to measure and often gets replaced for an extra member of staff or something which the accountant can financially quantify like multi-coloured bean bags and designer coffee machines. However, the power of a press release should not be so quickly dismissed, and for individual business owners or SMEs […]
1st April 2016

Highlights of Terenia Taras PR 1st Business Birthday

It’s been an incredible first year in business and we couldn’t have wished for a better start. Not only did we double the accounts in the first year, much more importantly, we achieved some great success stories for our clients, including award wins, national media coverage, TV and radio exposure and organised some really fun, high-profile events. center #505050 Re-Enhance Face and Body Clinics Daily Mail coverage – Equivalent advertising cost over £45,000 Click Here to See center Marie Clare coverage, 202,127 monthly circulation Dr FAB programme featuring Dr Martin Kinsella. Achieved regional TV exposure TY825-rklF0 700 600 #505050 Cardamom […]
10th March 2016

PR Then and Now

Thank-you to InkHouse PR from across the pond for creating this great infographic  
3rd December 2015
Terenia Taras / PR Consultancy / Yorkshire/ United Kingdom

Should we all be social media experts?

It would seem that the world and his dog are all social media experts, but I am not ashamed to say, I’m not one of them. Previously during the housing boom, anyone who owned a home and had picked up a paintbrush was suddenly a property developer. Now it seems, anyone and everyone who owns a website are social media gurus. Social media and SEO have become synonymous with success in the digital age we live in, but my point is, do we all need to be experts individually to be successful within our businesses? It’s most definitely important to […]
3rd December 2015
Terenia Taras / PR Consultancy / Yorkshire/ United Kingdom

PR and Journalism in a Digital World

In the past there was always a definite divide between PR and journalism, but over the years as the decline in newspaper sales and jobs has continued there are even more journalists moving into PR, marketing and digital roles. In the past PR was seen as a fluffy role performed by those who wouldn’t be able to cut-it on Fleet Street. Even from a regional paper’s perspective, press releases sent from PR companies ended up being spiked simply because, frustratingly, they didn’t even contain the basics – who, what, why, when and where? And for a journalist in a busy […]