Terenia Taras has been instrumental in helping us build the profile of our brand as a high-end Indian dining experience. She organised a chilli-eating competition in the restaurant and created #chillichallenge, an online viral competition requesting people to take videos of themselves eating chillies and posting them online. This activity helped us engage with social media followers in a fun way and increase brand awareness.
We’ve also won several prestigious awards this year, and these along with other PR initiatives have received really good coverage in regional media and helped increase bookings.
Terenia’s journalistic background and media contacts really helped us to engage a broader audience. I have always found her to be professional but also able to give great insight from an industry perspective.