Iconic Whitening Brand Launches New Range in Dubai

Beverly Hills Formula teeth whitening brand launched a NEW Professional Whitening range at the Dubai Dental Show.

The Professional White range was showcased to thousands of international oral hygiene professionals during the three-day International Dental Conference & Arab Dental Exhibition AEEDC (7-9 February 2017) at the Dubai International Convention Centre.

The new Beverly Hills Formula (BHF) range includes, Black Pearl whitening toothpaste, Pink Pearl Sensitive whitening toothpaste, Precious Pearl Enamel remineralising toothpaste and Fresh Pearl mouthwash containing chlorhexidine and xylitol to combat bad breath and neutralize the bacteria. In addition, is their first Professional White teeth whitening kit consisting of strips and a whitening pen which will help people achieve a whiter smile, safely and easily in their own home using proven whitening ingredients.

Chris Dodd, CEO of Beverly Hills Formula which is based in Ireland, said: “We are very excited about our new Professional White range which has taken over two years in development, but it’s been well worth it because we believe we’ve created the best teeth whitening products which aren’t harmful to enamel and are aimed at consumers who expect superior results from a whitening toothpaste.

“Dubai was a great exhibition for us and the new Professional White range was really well received by fellow oral hygiene experts and dental professionals.”