Terenia Taras - Blog
8th August 2018
When I was appointed to manage the PR on behalf of Tate Consulting, a multi-million pound construction and engineering company, it was a first for me in this industry. Having worked across many different sectors from automotive, hospitality, eye health, software, cosmetic, oral hygiene and teeth whitening, through to logistics and packaging, I was excited about the challenge of getting some great results. As with most accounts, the hard work is getting something worthy of writing about from your client. In PR this is the most common problem and often the reason it falls down. People are busy, usually too […]
29th April 2018
I’m so excited as I think I’ve found a time-saving solution for one of the biggest issues in PR – How to measure success? Essential tool for measuring PR success I recently trialed new software called CoverageBook which allows you to create reports you can share with automated metrics including; pieces of coverage, online readership, estimated coverage views, social shares, YouTube views and average domain authority. These metrics allow the PR professional to instantly see campaign successes and failures as well as demonstrating to their clients the results and reach of each piece of coverage, including videos and social media […]
9th April 2018
When it comes to PR, it’s not always seen as a necessity for most businesses, and is usually also the first thing to go in lean times. This is often because PR comes down to people either buying in to it, or not. PR is not a tangible item, can be difficult to measure and often gets replaced for an extra member of staff or something which the accountant can financially quantify like multi-coloured bean bags and designer coffee machines. However, the power of a press release should not be so quickly dismissed, and for individual business owners or SMEs […]
18th June 2017
Oral hygiene experts, Beverly Hills Formula, teamed up with Paramount Pictures for the launch of the new Baywatch Film staring Zac Efron and Dwayne ‘The Rock’ Johnson. This six-month PR initiative helped raise brand awareness and increase sales of special promotional packs which offered consumers an opportunity to win an exclusive trip to Miami for two people courtesy of Paramount Pictures. As well as promotional packs and in-store promotions within 780 Superdrug stores throughout the UK. Beverly Hills Formula invested in a separate commercial to help promote the film and the call to action drove thousands of viewers to Beverlyhillsformula.com […]
15th June 2017
This year marked the 10th anniversary of the Optix Software Annual Conference and there could be nowhere more fitting to celebrate than the luxury five-star Celtic Manor resort in Newport, Wales. To mark the occasion there was a fantastic line-up of speakers opening with Sir Ranulph Fiennes OBE, often described as the World’s Greatest Living Explorer. He astounded everyone with tales of his life-threatening expeditions as the first man to reach both poles by surface travel, was the first to cross Antarctica unsupported and the oldest Briton to climb Everest. If that weren’t enough, he’s also run seven marathons on […]
15th February 2017
Beverly Hills Formula teeth whitening brand launched a NEW Professional Whitening range at the Dubai Dental Show. The Professional White range was showcased to thousands of international oral hygiene professionals during the three-day International Dental Conference & Arab Dental Exhibition AEEDC (7-9 February 2017) at the Dubai International Convention Centre. The new Beverly Hills Formula (BHF) range includes, Black Pearl whitening toothpaste, Pink Pearl Sensitive whitening toothpaste, Precious Pearl Enamel remineralising toothpaste and Fresh Pearl mouthwash containing chlorhexidine and xylitol to combat bad breath and neutralize the bacteria. In addition, is their first Professional White teeth whitening kit consisting of […]
15th February 2017
It’s been a great month for Lunettes Opticians which has not only won the Young Practice of the Year in the Association of Optometrists Awards. They have also been shortlisted for the Enhanced Optical Service Award by Optician Magazine. Lunettes Opticians in Ruskington scooped the Young Practice of the Year award which celebrates practices established within the past five years that fill a need in the community and demonstrate drive and flair in establishing, growing and retaining a strong customer base. Tushar Majitha, Optometrist and managing director of Lunettes Opticians, which has practices in Sleaford, Ruskington and Grantham in Lincolnshire, […]
1st April 2016
It’s been an incredible first year in business and we couldn’t have wished for a better start. Not only did we double the accounts in the first year, much more importantly, we achieved some great success stories for our clients, including award wins, national media coverage, TV and radio exposure and organised some really fun, high-profile events. center #505050 Re-Enhance Face and Body Clinics Daily Mail coverage – Equivalent advertising cost over £45,000 Click Here to See center Marie Clare coverage, 202,127 monthly circulation Dr FAB programme featuring Dr Martin Kinsella. Achieved regional TV exposure TY825-rklF0 700 600 #505050 Cardamom […]
30th March 2016
The Optix Software annual business conference is always a great event with world-class speakers and personalities taking to the stage to entertain and enlighten hundreds of Optix customers. This year was no exception with former Conservative leader William Hague pleasantly surprising everyone with how charismatic and funny he actually is, especially for a politician! William Hague opened his talk on Budget day by recounting a humorous story when he, along with the then Chancellor Norman Lamont, smuggled a bottle of Highland Park whiskey out of 11 Downing Street in the Budget Box that was held up in front of national […]
10th March 2016
Thank-you to InkHouse PR from across the pond for creating this great infographic