Oral hygiene experts, Beverly Hills Formula, teamed up with Paramount Pictures for the launch of the new Baywatch Film staring Zac Efron and Dwayne ‘The Rock’ Johnson. This six-month PR initiative helped raise brand awareness and increase sales of special promotional packs which offered consumers an opportunity to win an exclusive trip to Miami for two people courtesy of Paramount Pictures. As well as promotional packs and in-store promotions within 780 Superdrug stores throughout the UK. Beverly Hills Formula invested in a separate commercial to help promote the film and the call to action drove thousands of viewers to Beverlyhillsformula.com […]

Beverly Hills Formula teeth whitening brand launched a NEW Professional Whitening range at the Dubai Dental Show. The Professional White range was showcased to thousands of international oral hygiene professionals during the three-day International Dental Conference & Arab Dental Exhibition AEEDC (7-9 February 2017) at the Dubai International Convention Centre. The new Beverly Hills Formula (BHF) range includes, Black Pearl whitening toothpaste, Pink Pearl Sensitive whitening toothpaste, Precious Pearl Enamel remineralising toothpaste and Fresh Pearl mouthwash containing chlorhexidine and xylitol to combat bad breath and neutralize the bacteria. In addition, is their first Professional White teeth whitening kit consisting of […]