It would seem that the world and his dog are all social media experts, but I am not ashamed to say, I’m not one of them. Previously during the housing boom, anyone who owned a home and had picked up a paintbrush was suddenly a property developer. Now it seems, anyone and everyone who owns a website are social media gurus. Social media and SEO have become synonymous with success in the digital age we live in, but my point is, do we all need to be experts individually to be successful within our businesses? It’s most definitely important to […]

In the past there was always a definite divide between PR and journalism, but over the years as the decline in newspaper sales and jobs has continued there are even more journalists moving into PR, marketing and digital roles. In the past PR was seen as a fluffy role performed by those who wouldn’t be able to cut-it on Fleet Street. Even from a regional paper’s perspective, press releases sent from PR companies ended up being spiked simply because, frustratingly, they didn’t even contain the basics – who, what, why, when and where? And for a journalist in a busy […]